Have you gotten glue yet?
Okay, okay, I realize that’s a really bad play on words. Forgive me?
But seriously, have you checked our GetGlue yet?
It’s a pretty interesting and unique site compared to most of our social networking sites we visit daily…
GetGlue was launched in late 2008 by a NYC based company called “AdaptiveBlue.” Since then, it’s really been a bit slow taking off, but I really believe more people should be jumping on the bandwagon for this one. And here’s why.
1. FREE *REAL* STICKERS — The premise of the site is that you “check-in” to what you’re currently doing. No, you don’t say where you are — no creepy stalkers here. You just check in to the entertainment that you’re consuming at the moment. What are you listening to? What are you reading? What are you watching? Discussing? Thinking? It’s all there.
It’s just like on Facebook or Twitter where you say what you’re doing, except here you “check-in.” And, after so many times of doing so, you get a sticker!
Did I mention they’re real? Continue reading →
One of my major influences in the world of social media has come to be that of DKNY’s “PR Girl.” Now, first I feel I must preface by saying I own nothing DKNY, nor do I have that much interest in the brand itself.
But here I am talking about it, right?
This means she’s doing her job, and she’s doing it well. But what is it about her, about anyone that we admire in social media, that appeals to us?
1. They’re real. In the case of DKNY PR Girl, she tweets about anything and everything. She’s giving fashion advice (for no specific brands!) — actually, she’s just giving advice in general. She’s talking about things throughout her day, tweeting photos of places she is. She’s interacting — engaging — her audience. She’s not putting up any fronts. She’s being herself.
2. It’s not marketing. Every other tweet isn’t I should buy this, see what was just released, check out this awesome (insert article of clothing or accessory here). She’s not telling me all day why DKNY is the best brand in the world — though I’m sure she whole-heartedly believes all of those. Granted, she talks about it — of course she does, though, it’s her job! A job she clearly loves (She’s worked for them since 1998!). But she doesn’t need to tell me, or anyone else, all about DKNY to make people talk about it. Continue reading →
If you haven’t heard of Kim Kardashian’s marriage to husband-of-72-days Kris Humphries by now, it’s no doubt that you’ve been living under a rock.
While it’s not “big news” anymore, there is still something about this story that simply has my PR-blood boiling, and yours should be as well.
But first, I must preface with the fact that I am a kloset member of the Kardashian Klan. AKA: I love the little money-making family business they have built for themselves.
So, like I said, we’ve all heard about the rumors swirling weeks after the wedding ended. We heard about the heart-breaking divorce after less than three months of marriage, we heard about Kim’s flight to Australia after the announcement to work, and then her flight to Minnesota to speak to Kris and his family. We also heard how Kris himself heard about the divorce via… the internet. We heard Kim’s sob story of how it wasn’t working, she wasn’t happy, and she just had to end it.
But is this reality-star and business woman savvy enough to think of the PR repercussions she will be reaping from all of this, or is it true what they say — no publicity is bad publicity.
Continue reading →
It was recently announced that two-time oscar winner Hilary Swank was dropped by the PR firm representing her, 42West, for attending a party that was for the Chechen President, Ramzan Kaydrov.
The New York Times does justice at describing Kaydrove as a leader who has succeeded in making Chechyna (which is located in Russia) to be “one of the more stable republics in the restive North Caucasus region. But only at the expense of widespread human rights violations, including abductions, torture and assassinations, according to international critics.”
You can see why this would be a problem if Swank was partying it up with this guy. Not to mention that she reportedly received a heft paycheck for attending the event.
42West and Swank apparently parted ways due to disagreeing on how to deal with the situation at hand… Hmm, wouldn’t a PR firm know best?
To make this PR-fiasco better, Swank also spoke at the event. She was caught saying, “Really, truly, for me this was a great honor to learn more about you and your country and what you’re building. Happy birthday, Mr. President.” However, Swank did try to redeem herself by vowing to donate the money she made off the event to a charitable organization.
And then, to add insult to injury Continue reading →