I’m not sure how many of you are avid TV watchers & Tweeters (Twitterers?) like myself, but I can’t help but notice this growing trend.
What is it?
Category: Public Relations
RIP: Privacy
Privcacy is a thing of the past, and this is something we’re all just going to have to live with.
In our world of technology — Facebook, Twitter, FourSquare, Google, and so much more — it is almost foolish to think that there is still a way to be private.
I know, you’re sitting there thinking, “But I can make my account private so only people I want to see can see it.” Right? WRONG.
Just because your account is private doesn’t mean that it necessarily always is. What if someone who you trust sees something you post and re-posts it? What if someone else posts something about you elsewhere without tagging you in it or letting you know it’s there? These are just a couple of scenarios of many that can infringe upon what you believe to be your private information.
The true question is, though, why are you putting information online that you do not want to be available to the public?
Benefits of Blogging
Blogging has been a constant focus of this semester for me… primarily because I’ve started this blog and have really worked at making it my own, and making it something I can be proud of.
But why do I, and do others, place such an emphasis on blogging? (more…)
Quality Content & Connections
One of my major influences in the world of social media has come to be that of DKNY’s “PR Girl.” Now, first I feel I must preface by saying I own nothing DKNY, nor do I have that much interest in the brand itself.
But here I am talking about it, right?
This means she’s doing her job, and she’s doing it well. But what is it about her, about anyone that we admire in social media, that appeals to us?
1. They’re real. In the case of DKNY PR Girl, she tweets about anything and everything. She’s giving fashion advice (for no specific brands!) — actually, she’s just giving advice in general. She’s talking about things throughout her day, tweeting photos of places she is. She’s interacting — engaging — her audience. She’s not putting up any fronts. She’s being herself.
2. It’s not marketing. Every other tweet isn’t I should buy this, see what was just released, check out this awesome (insert article of clothing or accessory here). She’s not telling me all day why DKNY is the best brand in the world — though I’m sure she whole-heartedly believes all of those. Granted, she talks about it — of course she does, though, it’s her job! A job she clearly loves (She’s worked for them since 1998!). But she doesn’t need to tell me, or anyone else, all about DKNY to make people talk about it. (more…)
Kardashian Kraze: Wedding Woes
If you haven’t heard of Kim Kardashian’s marriage to husband-of-72-days Kris Humphries by now, it’s no doubt that you’ve been living under a rock.
While it’s not “big news” anymore, there is still something about this story that simply has my PR-blood boiling, and yours should be as well.
But first, I must preface with the fact that I am a kloset member of the Kardashian Klan. AKA: I love the little money-making family business they have built for themselves.
Entrepenurial genius.
I digress…
So, like I said, we’ve all heard about the rumors swirling weeks after the wedding ended. We heard about the heart-breaking divorce after less than three months of marriage, we heard about Kim’s flight to Australia after the announcement to work, and then her flight to Minnesota to speak to Kris and his family. We also heard how Kris himself heard about the divorce via… the internet. We heard Kim’s sob story of how it wasn’t working, she wasn’t happy, and she just had to end it.
But is this reality-star and business woman savvy enough to think of the PR repercussions she will be reaping from all of this, or is it true what they say — no publicity is bad publicity.
valeriewire.com 