As I’ve discussed throughout the last few weeks, blogging has an unlimited number amount of benefits. However, these have been mainly focused on the benefits of blogging from a PR standpoint, or for students. For the purpose of this post, I’m going to be focusing on the benefits of blogging as a nonprofit.
For my social media class this semester, I helped create a social media campaign outline, and one of my parts of the project was to focus on creating and implementing a blog. It lead me to one very, slightly obvious, conclusion.
All nonprofits have a story to tell.
A nonprofit is constantly doing work for one common goal or purpose. A nonprofit is always working toward something, creating something, planning something, etc. If a nonprofit is working toward something so specifically, and always doing something different that constantly relies on outside support, why not blog?
As a nonprofit, you are constantly communicating between donors, the public, the board, and everyone between. It’s all about making your nonprofit noticed, getting those donations, fundraising, and working toward your common goal.
An easy way to accomplish all of these things is by maintain a simple, clean, easy to navigate blog with all of your information and constant communication on all the efforts you (as a nonprofit) are doing. Continue reading →