Quality Content & Connections

One of my major influences in the world of social media has come to be that of DKNY’s “PR Girl.” Now, first I feel I must preface by saying I own nothing DKNY, nor do I have that much interest in the brand itself.

But here I am talking about it, right?

This means she’s doing her job, and she’s doing it well. But what is it about her, about anyone that we admire in social media, that appeals to us?

1. They’re real. In the case of DKNY PR Girl, she tweets about anything and everything.   She’s giving fashion advice (for no specific brands!) — actually, she’s just giving advice in general. She’s talking about things throughout her day, tweeting photos of places she is.  She’s interacting — engaging — her audience.  She’s not putting up any fronts. She’s being herself.

2. It’s not marketing. Every other tweet isn’t I should buy this, see what was just released, check out this awesome (insert article of clothing or accessory here). She’s not telling me all day why DKNY is the best brand in the world — though I’m sure she whole-heartedly believes all of those. Granted, she talks about it — of course she does, though, it’s her job! A job she clearly loves (She’s worked for them since 1998!). But she doesn’t need to tell me, or anyone else, all about DKNY to make people talk about it. Continue reading →

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Two-Time Oscar Winner Dropped by PR Firm

It was recently announced that two-time oscar winner Hilary Swank was dropped by the PR firm representing her, 42West, for attending a party that was for the Chechen President, Ramzan Kaydrov.

Ramzan Kadyrov, Jean-Claude Vann Damme & Hilary Swank, Photo Credit: http://www.eonline.com/news/hilary_swank_jean-claude_van_damme/268602

The New York Times does justice at describing Kaydrove as a leader who has succeeded in making Chechyna (which is located in Russia) to be “one of the more stable republics in the restive North Caucasus region. But only at the expense of widespread human rights violations, including abductions, torture and assassinations, according to international critics.”

You can see why this would be a problem if Swank was partying it up with this guy. Not to mention that she reportedly received a heft paycheck for attending the event.

42West and Swank apparently parted ways due to disagreeing on how to deal with the situation at hand… Hmm, wouldn’t a PR firm know best?

To make this PR-fiasco better, Swank also spoke at the event.  She was caught saying, “Really, truly, for me this was a great honor to learn more about you and your country and what you’re building. Happy birthday, Mr. President.” However, Swank did try to redeem herself by vowing to donate the money she made off the event to a charitable organization.

And then, to add insult to injury Continue reading →