One of my major influences in the world of social media has come to be that of DKNY’s “PR Girl.” Now, first I feel I must preface by saying I own nothing DKNY, nor do I have that much interest in the brand itself.
But here I am talking about it, right?
This means she’s doing her job, and she’s doing it well. But what is it about her, about anyone that we admire in social media, that appeals to us?
1. They’re real. In the case of DKNY PR Girl, she tweets about anything and everything. She’s giving fashion advice (for no specific brands!) — actually, she’s just giving advice in general. She’s talking about things throughout her day, tweeting photos of places she is. She’s interacting — engaging — her audience. She’s not putting up any fronts. She’s being herself.
2. It’s not marketing. Every other tweet isn’t I should buy this, see what was just released, check out this awesome (insert article of clothing or accessory here). She’s not telling me all day why DKNY is the best brand in the world — though I’m sure she whole-heartedly believes all of those. Granted, she talks about it — of course she does, though, it’s her job! A job she clearly loves (She’s worked for them since 1998!). But she doesn’t need to tell me, or anyone else, all about DKNY to make people talk about it. (more…)