Quality Content & Connections

One of my major influences in the world of social media has come to be that of DKNY’s “PR Girl.” Now, first I feel I must preface by saying I own nothing DKNY, nor do I have that much interest in the brand itself.

But here I am talking about it, right?

This means she’s doing her job, and she’s doing it well. But what is it about her, about anyone that we admire in social media, that appeals to us?

1. They’re real. In the case of DKNY PR Girl, she tweets about anything and everything.   She’s giving fashion advice (for no specific brands!) — actually, she’s just giving advice in general. She’s talking about things throughout her day, tweeting photos of places she is.  She’s interacting — engaging — her audience.  She’s not putting up any fronts. She’s being herself.

2. It’s not marketing. Every other tweet isn’t I should buy this, see what was just released, check out this awesome (insert article of clothing or accessory here). She’s not telling me all day why DKNY is the best brand in the world — though I’m sure she whole-heartedly believes all of those. Granted, she talks about it — of course she does, though, it’s her job! A job she clearly loves (She’s worked for them since 1998!). But she doesn’t need to tell me, or anyone else, all about DKNY to make people talk about it. Continue reading →

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Kardashian Kraze: Wedding Woes

If you haven’t heard of Kim Kardashian’s marriage to husband-of-72-days Kris Humphries by now, it’s no doubt that you’ve been living under a rock.

While it’s not “big news” anymore, there is still something about this story that simply has my PR-blood boiling, and yours should be as well.

But first, I must preface with the fact that I am a kloset member of the Kardashian Klan. AKA: I love the little money-making family business they have built for themselves.

Entrepenurial genius.

I digress…

So, like I said, we’ve all heard about the rumors swirling weeks after the wedding ended. We heard about the heart-breaking divorce after less than three months of marriage, we heard about Kim’s flight to Australia after the announcement to work, and then her flight to Minnesota to speak to Kris and his family. We also heard how Kris himself heard about the divorce via… the internet.  We heard Kim’s sob story of how it wasn’t working, she wasn’t happy, and she just had to end it.

But is this reality-star and business woman savvy enough to think of the PR repercussions she will be reaping from all of this, or is it true what they say — no publicity is bad publicity.

Continue reading →

Two-Time Oscar Winner Dropped by PR Firm

It was recently announced that two-time oscar winner Hilary Swank was dropped by the PR firm representing her, 42West, for attending a party that was for the Chechen President, Ramzan Kaydrov.

Ramzan Kadyrov, Jean-Claude Vann Damme & Hilary Swank, Photo Credit: http://www.eonline.com/news/hilary_swank_jean-claude_van_damme/268602

The New York Times does justice at describing Kaydrove as a leader who has succeeded in making Chechyna (which is located in Russia) to be “one of the more stable republics in the restive North Caucasus region. But only at the expense of widespread human rights violations, including abductions, torture and assassinations, according to international critics.”

You can see why this would be a problem if Swank was partying it up with this guy. Not to mention that she reportedly received a heft paycheck for attending the event.

42West and Swank apparently parted ways due to disagreeing on how to deal with the situation at hand… Hmm, wouldn’t a PR firm know best?

To make this PR-fiasco better, Swank also spoke at the event.  She was caught saying, “Really, truly, for me this was a great honor to learn more about you and your country and what you’re building. Happy birthday, Mr. President.” However, Swank did try to redeem herself by vowing to donate the money she made off the event to a charitable organization.

And then, to add insult to injury Continue reading →

Event 101: VH1 Save The Music Family Day

On October 22nd, the VH1 Save The Music Foundation hosted “Family Day” at The Anderson School on the upper west side of Manhattan.  I spent all summer and some time after helping plan this event, brainstorm activities, spread the word via social media, pitching to advertisers, and so much more.  So, needless to say, I was pretty stoked for the event the day of. And even though I couldn’t have felt more prepared, or excited, or ready for the event to happy already, I’m not sure anything could have prepared me for the day that was “Family Day.”

Photo Credit: http://features.rr.com/photo/03oLeBx2205ks?q=VH1 Hanson & Voca People

I landed in New York on Thursday afternoon, and just 24 hours later I was on the LIRR on my way to Penn Station.  From there, I would walk to the VH1 STM offices in Times Square.  It was a whirlwind once those wheels stopped moving, let me tell you…. Continue reading →

SoMe Relationships

Facebook vs Twitter

Today in my Social Media in Public Relations class, we got into this discussion based on social media relationships — specifically, Facebook vs Twitter.

One side was that Facebook is better for relationships.  Why? It’s not as public, you can control who sees the things you post, you can interact more, you can simply do more.

The other side, Twitter, was that it’s more about sharing thoughts, ideas & content and not making and maintaining relationships.

Valid arguments were made both ways, but it made me wonder, why can’t they both used to build and maintain relationships?

Just as we all have different relationships with different people, why wouldn’t we have different relationships on Twitter than we do on Facebook?  Twitter is a great way to get your information out there, to share content, to get the point across (you do only have 140 characters, after all).  It’s also a way, though, to connect.  Twitter is one of the only media that can allow you to easily search for people of common interests and follow them with an easy click.  Then, suddenly, you’re allowed into their world of tweets, thoughts and other various content they decide to share, which will (most likely) coincide with your interests (given that, after all, you decided to follow them.)

Continue reading →