Category: Social Media

Quality Content & Connections

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One of my major influences in the world of social media has come to be that of DKNY’s “PR Girl.” Now, first I feel I must preface by saying I own nothing DKNY, nor do I have that much interest in the brand itself.

But here I am talking about it, right?

This means she’s doing her job, and she’s doing it well. But what is it about her, about anyone that we admire in social media, that appeals to us?

1. They’re real. In the case of DKNY PR Girl, she tweets about anything and everything.   She’s giving fashion advice (for no specific brands!) — actually, she’s just giving advice in general. She’s talking about things throughout her day, tweeting photos of places she is.  She’s interacting — engaging — her audience.  She’s not putting up any fronts. She’s being herself.

2. It’s not marketing. Every other tweet isn’t I should buy this, see what was just released, check out this awesome (insert article of clothing or accessory here). She’s not telling me all day why DKNY is the best brand in the world — though I’m sure she whole-heartedly believes all of those. Granted, she talks about it — of course she does, though, it’s her job! A job she clearly loves (She’s worked for them since 1998!). But she doesn’t need to tell me, or anyone else, all about DKNY to make people talk about it. (more…)

Event 101: VH1 Save The Music Family Day

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On October 22nd, the VH1 Save The Music Foundation hosted “Family Day” at The Anderson School on the upper west side of Manhattan.  I spent all summer and some time after helping plan this event, brainstorm activities, spread the word via social media, pitching to advertisers, and so much more.  So, needless to say, I was pretty stoked for the event the day of. And even though I couldn’t have felt more prepared, or excited, or ready for the event to happy already, I’m not sure anything could have prepared me for the day that was “Family Day.”

Photo Credit: http://features.rr.com/photo/03oLeBx2205ks?q=VH1 Hanson & Voca People

I landed in New York on Thursday afternoon, and just 24 hours later I was on the LIRR on my way to Penn Station.  From there, I would walk to the VH1 STM offices in Times Square.  It was a whirlwind once those wheels stopped moving, let me tell you…. (more…)

#OccupyWallStreet takes on Times Square

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Photo Credit: http://s1.proxy03.twitpic.com/photos/large/424761930.jpg

…and the counter terrorism unit, apparently.

It has been reported, and tweeted (trending, no less), that Occupy Wall Street has moved to Times Square today.

Now, the news that was anticipated for today was how the protests spread world-wide… but, of course, the original #OWS gang is stealing the spotlight, yet again.

Seriously, though, moving to Times Square today was the quite the move on their part.  I’ve read, via Twitter, that the estimated numbers of people there is expected to exceed the number normally there on New Years Eve.  That’s a reported 60,000+, folks.  And growing.

Not to mention that the police have definitely taken notice.  I’ve also read on twitter that there are police officers, police horses as well as the counter terrorism unit showed up to barricade and control the crowds.  It’s even being reported (yes, still on Twitter) that all protestors present in Times Square are subject to being arrested…

As of now, only one protestor, and two police officers has been reported as injured.  However, updated from the one arrest earlier, it was reported that 42 people were arrested in Times Square.  I heard, though am not certain, that these several of these protestors were arrested for wearing face masks, though, which could have been easily prevented… The march is said to continue on tonight to Washington Square Park at 10p, which hopefully means out of Times Square (for everyone’s sake.)

Now, as I follow all of this unfolding on Twitter, I can’t help but wonder… where is the mainstream media news?  Seldom articles have been found by even the NYT or CNN (though, they are starting to appear, but it they took their sweet time to trickle in), but the fact that this is happening on Twitter is probably the most mesmerizing to me.  People aren’t going to their regular news sources, they’re following these events on social media.

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SoMe Relationships

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Facebook vs Twitter

Today in my Social Media in Public Relations class, we got into this discussion based on social media relationships — specifically, Facebook vs Twitter.

One side was that Facebook is better for relationships.  Why? It’s not as public, you can control who sees the things you post, you can interact more, you can simply do more.

The other side, Twitter, was that it’s more about sharing thoughts, ideas & content and not making and maintaining relationships.

Valid arguments were made both ways, but it made me wonder, why can’t they both used to build and maintain relationships?

Just as we all have different relationships with different people, why wouldn’t we have different relationships on Twitter than we do on Facebook?  Twitter is a great way to get your information out there, to share content, to get the point across (you do only have 140 characters, after all).  It’s also a way, though, to connect.  Twitter is one of the only media that can allow you to easily search for people of common interests and follow them with an easy click.  Then, suddenly, you’re allowed into their world of tweets, thoughts and other various content they decide to share, which will (most likely) coincide with your interests (given that, after all, you decided to follow them.)

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A Technological Challenege

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I dare you to spend one entire day without the form of technology you use most.

Or, if not all day, at least half of the day.

I know, how ironic is this, being posted right after my post about the iPhone 4S, but still, hear me out.

I took this little vacation from technology on Friday, Sept. 30.  I decided I had enough of my cell phone, of people texting, of checking e-mails, I was just tired of it.  I was tired of feeling like I had to be constantly connected to it, to someone, and always answering to someone. So, I turned it off.

Can I just tell you for one minute how positively, absolutely freeing it was?

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